Terms of Service

The service

Threshold designs, builds and hosts a website for your business, writes and runs Facebook ads for it, and gives you a dashboard to request ads and see leads. What is included is scoped during onboarding before any work begins.

What you own

Once your site is handed off, you own your website code, your domain and your hosting accounts. Nothing about working with Threshold locks you in. You are always free to take your website and move on.

Your business name, logo, photos and the text you give us stay yours. You allow us to use them to build your site and Page and to create and run your ads. We may share results from your ads, such as a cost per landing page view, without naming your business unless you agree.

Facebook Page and ad account

Threshold creates and owns the Facebook Page and the ad account used to run your ads, and pays Meta for the ads from its own account. You do not need a Facebook account, and you do not need to share any Facebook or Meta access with us. Because Threshold owns the Page and ad account, you do not own them, and we do not transfer them unless we agree to in writing.

When you submit the onboarding form you authorize Threshold to run Facebook ads for your business from Threshold's ad account and to invoice you for the ad spend.

Fees and ad spend

There is a one-time setup fee to build your site. Ongoing support is available through an optional monthly retainer. It is month to month, with no long-term contract, and you can cancel any time.

Ad spend is separate and is paid in advance, one week at a time, at cost with no markup:

• When you request an ad, we confirm the real budget with you and email you a Stripe invoice for the first week, which is seven days at your daily budget. The ad launches after that invoice is paid.
• After that, we invoice each following week two days before it starts. The invoice is due the day the week starts, and we send reminders before then.
• If an invoice is not paid by its due date, we may pause or stop your ad until it is paid.
• Each invoice is for your budget, but you only pay for what Meta actually charges. Meta can spend less than the budget in a week. If it does, we credit the difference to your next week, or refund it if the ad has ended. On a single day Meta may spend somewhat more than the daily budget, but over a week it will not exceed seven times that budget.
• Ad spend that has already run cannot be refunded. We only invoice weeks in which your ad is running.
• If a payment is disputed or reversed, we may pause your ads right away, and you remain responsible for the ad spend already charged by Meta.

You pay Threshold for ad spend. You do not pay Facebook directly.

Ending the service

You can end the arrangement at any time by emailing us. When you do, we stop running your ads and do not invoice any further weeks. If you end during a week you have already paid for, we will stop the ad and credit or refund any portion Meta did not spend. You keep your website, domain and hosting. The Facebook Page and ad account stay with Threshold, and we will unpublish the Page if you ask.

Your content and Meta's rules

You are responsible for the accuracy of what you tell us about your business and for having the right to use any photos or text you give us. Ads must follow Meta's advertising policies. Meta can reject or remove an ad, and we cannot promise that any ad is approved or that it produces a certain number of visits or leads.

We may decline, change or stop an ad if we think it could break Meta's rules, including the extra rules for special ad categories such as housing. Meta can also restrict or disable an ad account or Page at its own discretion. If that happens, we are not liable for the effect on your ads, and we will credit or refund any prepaid amount Meta did not spend. We may use AI tools to help write ad text and make ad images, and we review them before they run. Ads we run are labeled as Meta requires.

If you were set up earlier

If your business was set up before October 3, 2026 with your own Facebook ad account, that arrangement stays as agreed with you, including paying Facebook directly, until we both agree to change it.

No warranty

We build and host the site and dashboard as described above, to a professional standard. Beyond that, we make no promises, written or implied, that the service will be error-free, uninterrupted, or fit for any particular purpose beyond what is described here. If something breaks, tell us and we will work with you to fix it.

Limit of liability

To the extent the law allows, Threshold is not liable for lost profits, lost bookings or other indirect losses. Our total liability to you for anything related to the service is limited to the fees you paid us for setup and the retainer in the three months before the claim, not including ad spend, which is passed through to Meta at cost.

If a claim is made about your content

If someone makes a claim against Threshold because of what you gave us, such as a photo or text you did not have the right to use, or because of what your business offers, you agree to cover our reasonable costs of dealing with it.

Governing law

These terms are governed by the laws of North Carolina. Disputes will be handled in the state or federal courts located in North Carolina. We would like to work out any problem with you directly first, so please email us before taking any other step.

Changes to these terms

We may update these terms as the service evolves. If we make a material change, we will update the date at the top of this page.

Contact

Questions about these terms? Email contact@thresholdgo.com.